A newsletter from Adlantica

The subject of advertising is vast, complex, ever-growing, and ever-changing. So much is happening or may be about to happen that there is no time to be aware of anything except the next move. And with data privacy laws, unreliable attribution, an oversupply of brands, competition, and AI, it’s a tough business now threatening to get worse. Read More

Success in this field means becoming ever more specialized and expert at consumer behavior, messaging strategy, media buying techniques, cross-channel customer journey, and more. For those willing to rise to the challenge, Brand Moves is a weekly newsletter that will help you navigate the advertising landscape by sharing unique methods powering the brands we manage. Read Less